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MAISON MUMM
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Antoine Flament
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TO MARK THE 140TH ANNIVERSARY OF ITS EMBLEMATIC
RED SASH, MUMM PRESENTS THE MUMM CAPSULE
IN ASSOCIATION WITH THE STUDIO F.A. PORSCHE

To celebrate the 140th anniversary of its iconic Cordon Rouge, Mumm is unveiling a luxurious new
limited edition package. Developed in partnership with the renowned Studio F. A. Porsche,
the Mumm Capsule reinterprets the illustrious red sash in strikingly contemporary form
to evoke the spirit of high performance.

Combining pure lines and state-of-the-art technology, this unique piece is designed to keep a
jeroboam of champagne chilled and at the ready for all life's celebrations. It is a powerful symbol
of the values of daring and innovation that Mumm and the Studio F. A. Porsche have in common.
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who dares win

With its uncompromisingly modern lines,
the Mumm Capsule embodies the bold spirit
of innovation that has characterized
Mumm throughout its history.

Alongside Porsche, it is a tradition that has found expression in the field of sport engineering, via
our longstanding association with Formula One racing and our role as an official partner of
Formula E, the new face of motor sport. This new limited edition boasts technical features and a
strong masculine silhouette that instantly evoke the world of high performance car design.

The determination to push back the boundaries of technology has been a constant feature at
Mumm since 1827. First visible in the introduction of 12,000 liter barrels for vinification, it went on
to inspire such innovations as Champagne's first corking machines and the creation of a
carbonation laboratory in 1871. It continues to this day, with groundbreaking initiatives like the
launch of the world's first connected bottle - using the latest RFID technology - in 2015.

Reinventing an icon

First unveiled 140 years ago, the legendary Cordon
Rouge is today transformed into the centerpiece
of a sleek, contemporary design.

When Mumm introduced its emblematic red sash in 1876, it was an unmistakable sign that times
were changing. With its associations of luxury and prestige, it injected a bold graphic identity
into a world still dominated by old heraldic emblems. Today, it has been reinterpreted
by the Studio F. A. Porsche as the core of a unique object, blending cutting-edge industrial design
with a refined sense of luxury.

Crafted from a mirror-finished pewter that contrasts with a sash motif in red alcantara,
the Mumm Capsule offers a brand new way of enjoying the classic taste of Mumm Cordon Rouge.
With a shape that celebrates both the bottle and the red sash signature, it is an icon of high-tech
sophistication, in keeping with the unique identities of its creators. To accompany it, the Studio F.
A. Porsche has also designed three contemporary gift boxes for
Mumm Cordon Rouge, Mumm Rosé and Mumm Millésimé.

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CELEBRATING IN STYLE

Combining cutting-edge design,
innovative materials and technical
expertise : the Mumm Capsule.

With its futuristic red sash in red alcantara - a famous Porsche signature - this unique object brings both
brands together around the themes of speed and high performance. From the Formula One winner’s
podium to French Antarctic explorer Commandant Charcot toasting Bastille Day on an ice floe in 1904,
Mumm Cordon Rouge has always been synonymous with daring and celebrations of victory.

Thanks to the Mumm Capsule, those celebrations just got a little bit easier. Thanks to its innovative
design and dedicated technology, a jeroboam of champagne can be kept at a perfect temperature of 8 -
11° C for one and a half hours, ready to toast any triumph. It is a perfect illustration of Ferdinand
Alexander Porsche's maxim: "Good design only exists in concert with engineering." As it is of Mumm's
desire to go on pushing the limits for 140 years to come.

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